Thursday, April 10, 2008
Pretty Fly Idea ...
How can the image of a common housefly improve your skills at the urinal? I found out the surprising (well, not so surprising if you understand the mind of the average XY chromosome) answer on my way in to work today -- on NPR's "Day to Day" of all places.
Economist Richard Thaler was on, discussing the new book he co-authored with Cass Sunstein titled: Nudge: Improving Decisions about Health, Wealth and Happiness.
It was a fascinating discussion of "choice architecture" and "libertarian paternalism" that left me with the feeling that mirrors in fast food restaurants wouldn't be such a bad idea. Here's the link -- audio should be posted later in the day.