Apparently the pot-smoking pineapple billboards weren't the end of the viral marketing campaign advertising the new stoner buddy flick "The Pineapple Express." At approximately 11:42 a.m. Tuesday morning, a 5.8 earthquake centered in Chino Hills, Calif., shook the West Coast and was reportedly felt as far away as San Francisco and Las Vegas.
Moments after the temblor, Sony Pictures issued a press release claiming credit for the quake as part of the viral marketing campaign for the movie, the highest budget pot film ever made. "Yes, it was us. We thought a 'shake and bake Tuesday' would be the perfect way to highlight our new movie," said Danny Greenbud, director of marketing for the film. "Which, by the way comes out tomorrow night!"
Greenbud said the studio had initially wanted to unleash the shaker at 4:20 p.m. today. "That really would have blown a few minds," he said with a chuckle and long, slow exhale.
Plans were changed at the last minute, he said, when the USGS cautioned that freeways would be most congested at that hour.
"You win some, you lose some," Greenbud said with a shrug. "But look at it this way -- now you've got the rest of the day to get your head straight. And if you think that was an earthquake, wait 'til you see Seth Rogen and James Franco at your local theater."
Producers of "Tropic Thunder" couldn't be reached for comment that they were similarly planning a monsoon to heighten awareness for their movie, which hits theaters a week after "Pineapple."