Day 272 / Hat 272: Black beret, interior stamp reads: "Betmar New York, 100% pure new wool, pure laine vierge, reine schurwolle, rein neu wolle, 81108," accompanied by the Woolmark logo.
Graciously loaned to the Project by The Headwear Association. According to the "About Us" section of Betmar's website, the company has been around for some eight decades. Here's an excerpt:
"Betmar's history goes back to the depths of the Great Depression. The year was 1933 - The hat business was flourishing in spite of the difficult economic times. Betmar was in need of a strong factory. They then partnered with a skilled manufacturer, an old-line cap maker with roots dating back to 1911.
From this Betmar was born. The name chosen was taken from 'Betty Marks' who was the first designer for the hat company. Within six months Betmar blossomed at key department stores around the country. Betty Marks continued making great designs into the 1950s, and her protégé, Miss Arleen, carried the name and reputation forward for many years. Betmar is sold today in more than 15 countries and is a leader in women's headwear fashion."
Related:
PC 271: Mountain Hat Edition
PC 270: Rockin' the Fish Knits
PC 268: Lubbock Avalanche
Q: OK, nice hat -- but what exactly is Project Cubbins, anyway?
A: One man's homage to Dr. Seuss and his second book, "The 500 Hats of Bartholemew Cubbins," which is celebrating the 75th anniversary of its publication in 2013, Project Cubbins is an attempt to document the wearing of a different hat or piece of headgear every day for 500 consecutive days. No do-aheads, no banking of hats, no retroactive entries. PC started on May 27, 2013 with Hat 1.
Got hats? If you loan 'em, you'll get e'm back safe and sound!
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