Thursday, June 10, 2010

Font Fashion. Politics Edition

Former HP CEO Carly Fiorina uses the distinctive Futura light typeface in her "Carly" logo. HP's "one voice" branding strategy, circa 2008, was to exclusively use ... HP Futura light. Just thought it was interesting, that's all.
-- Adam
Carly Fiorina's Futura's so light, she's gotta wear shades (Los Angeles Times)

No comments: