Tuesday, January 07, 2014

Project Cubbins: Hat 226 - Recycling on (Skate) Deck Edition

Day 226 / Hat 226: Trucker-style cap with black mesh back, dye-sublimation printed poly foam front with multi-colored tile print, black brim and black and white embroidered patch on front that reads: "I Ride, I Recycle."

The hat is by Art of Board -- one of the cool brands the Bride and I discovered walking the aisles of the Agenda trade show in Long Beach today, and the "I Ride, I Recycle" patch is a reference to a cool program the label had launched. It's essentially a nationwide grassroots skate deck recycling movement that collects broken wooden skateboard decks (using cardboard collection bins, like the one pictured above right, at skate shops).

In addition to keeping the materials themselves out of the landfill, the decks -- gouged, worn, scuffed artwork and all -- are used to create an ever-growing range of lifestyle products including eye-catching hard surface tiles, coasters, floor mats, wall hangings and house numbers.

The label's signature multi-color checkerboard pattern -- essentially a photo print of its tiles -- is what adorns the hat I'm wearing. (You can get one of your very own for $24.99 at the label's website.)

Today's tip o' the hat goes to Art of Board's VP and co-founder Bruce Boul -- not only for allowing me to sport the hat for purposes of the Project, but also for helming a cool company that makes it easier than ever to go green.

PC 225: Bubble Boy
PC 224: Peacock in Prada
PC 223: Head on the Ball

Q: OK, nice hat -- but what exactly is Project Cubbins, anyway?

A: One man's homage to Dr. Seuss and his second book, "The 500 Hats of Bartholemew Cubbins," which is celebrating the 75th anniversary of its publication in 2013, Project Cubbins is an attempt to document the wearing of a different hat or piece of headgear every day for 500 consecutive days. No do-aheads, no banking of hats, no retroactive entries. PC started on May 27, 2013 with Hat 1
Got hats? If you loan 'em, you'll get e'm back safe and sound!

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